|
In most cases, it takes a long time to generate decent commissions from your players. That is why we believe CPA is a better option. By choosing CPA you are not dependent on your player's commissions and you get immediate cash flow to your account every single month. That means you can keep your PPC campaign alive or to put more funds into your SEO efforts or into your site development.
Balancing point between CPA and Rev. Share is reached after roughly 12-15 months. This means that during this time you are not making any substantial earnings thru Rev. Share. This is not the case with CPA. As you can see in the chart CPA earnings are much higher than Rev. Share in the first 15 months. Generally speaking, the more traffic you get the further away your balance point will be. Here is a graphic example that shows why CPA is a better option than Rev. Share:
|